Unconventional growth engineering

Growth
Hacking.

“Growth is not a department; it is a mindset. I teach you how to find the unfair advantages and hidden loops that 100x your business in record time.”

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The growth curriculum

Growth hacking mindset

• Foundations of the pirate funnel (aarrr)
• Experimentation vs traditional marketing
• Setting up your growth laboratory and metrics

The viral loop engine

• Engineering product-led growth (plg) loops
• Incentive-based referral system design
• Calculating and optimizing the viral coefficient

High-speed experimentation

• The ice framework for prioritizing hacks
• Running weekly growth sprints and audits
• Rapid prototyping of landing pages and ads

Product-market fit forensics

• Quantifying pmf using the sean ellis test
• Behavioral cohort analysis for retention
• Identifying the “aha! moment” for new users

Acquisition hacking protocols

• Engineering low-cost user acquisition channels
• Content scrapers and automated lead gen
• Strategic partnership and integration hacks

Activation and onboarding loops

• Reducing friction in the user sign-up flow
• Personalized onboarding based on intent
• Using gamification to increase activation rates

Retention warfare strategy

• Building ‘sticky’ features and habitual loops
• Automated churn prediction and prevention
• Lifecycle email and push notification mastery

Revenue and upsell hacking

• Dynamic pricing and offer bundling hacks
• Designing frictionless one-click upsells
• Maximizing customer lifetime value (ltv)

The psychology of growth

• Using loss aversion and fomo for conversion
• Reciprocity and commitment bias triggers
• Social proof engineering at a massive scale

Data mining and scraping

• Ethical data scraping for competitor intelligence
• Extracting leads from social and web sources
• Using data for hyper-targeted growth experiments

Automated cold outreach scaling

• Scaling linkedin and email outreach via bots
• Personalized video outreach at scale
• Managing multi-channel prospecting flows

Ai for rapid growth hacking

• Automating growth experiments with llms
• Ai-powered landing page and ad variations
• Using predictive ai for growth forecasting

Community led growth (clg)

• Building high-engagement discord/slack ecosystems
• Turning users into product co-creators
• Leveraging community for organic reach

Platform hacking (api & app stores)

• Dominating app store and chrome store search
• Engineering integrations for organic discovery
• Piggybacking on high-traffic platform growth

Advanced technical analytics

• Setting up segment and mixpanel for event tracking
• Identifying non-linear growth patterns
• Cross-device and cross-channel attribution

Paid growth arbitrage

• Finding low-cost ad opportunities on niche sites
• Native ad hacking for high volume clicks
• Dynamic creative optimization for paid scaling

Content virality mechanics

• Engineering shareable data assets and maps
• High-friction vs low-friction viral hooks
• Managing a viral distribution calendar

Legal and brand safety hacks

• Compliance for high-volume outreach
• Protecting brand reputation during hacks
• Ethical boundaries of rapid experimentation

Scaling growth teams

• Hiring for the t-shaped marketing profile
• Building a cross-functional growth squad
• Managing growth ops and project pipelines

Final project: Growth sprint

• Designing a full viral growth loop for your business
• Executing a 14-day rapid-fire experiment run
• Certification and final growth architecture

Free protocol

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The growth engine.

“Marketing is what you do when you can’t build a product that grows itself. We build products and systems that explode organically.”

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20 Deep-dive protocols
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Growth Hacking.