Visual intelligence engineering

Looker
Studio.

“Stop looking at rows of data. Start seeing the story. I teach you how to build automated, interactive dashboards that make business growth inevitable.”

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The dashboard curriculum

Looker studio ecosystem

• Navigating the looker studio interface
• Understanding data sources vs reports
• Managing permissions and sharing assets

Data connector forensics

• Connecting google ads, ga4, and search console
• Using partner connectors for facebook and linkedin
• Automating data refreshes and scheduling

Designing interactive dashboards

• Implementing date range and category filters
• Building drill-down and optional metric features
• User-driven data exploration frameworks

Visual storytelling architecture

• Choosing the right charts for marketing kpis
• Color theory and layout for boardroom clarity
• Using themes and custom branding protocols

Calculated fields mastery

• Writing custom formulas for roas and roi
• Case statements for custom data grouping
• Regex functions for advanced text cleaning

Data blending protocols

• Joining google ads and meta ads data
• Understanding join keys and blend limitations
• Creating cross-channel attribution dashboards

E-commerce reporting funnels

• Visualizing the path from view to checkout
• Tracking average order value and profit margins
• Product performance and refund analysis

Seo and search console reports

• Tracking keyword ranking and impressions
• Identifying content decay and growth opportunities
• Local seo map pack visibility tracking

Lead generation dashboards

• Tracking cpl and mql conversion funnels
• Lead source and geographic performance
• Form abandonment and friction reporting

Advanced data transformation

• Cleaning raw data using bigquery integrations
• Automating currency conversions in reports
• Handling data sampling and accuracy issues

Dynamic parameter engineering

• Allowing users to change report targets live
• Custom date comparison and growth deltas
• Building ‘what-if’ scenario models

Executive and boardroom summaries

• Reducing noise for c-level stakeholders
• One-page p&l and marketing efficiency (mer)
• Automated email delivery of executive pdfs

Google sheets and bigquery sync

• Building custom connectors for proprietary data
• Scaling with bigquery for massive datasets
• Managing data refresh frequency and costs

Mobile-first reporting

• Designing vertical layouts for smartphone access
• Critical kpis for on-the-go monitoring
• Optimizing dashboard speed for mobile web

Ai for dashboard insights

• Using gemini/gpt for automated data narrative
• Automated anomaly detection in ad spend
• Scaling chart descriptions with generative ai

Multi-language and global reports

• Localizing labels and data formats
• Managing multiple currencies in one dashboard
• Regional time-zone alignment for reports

Brand safety and compliance monitoring

• Tracking ad placement quality in real-time
• Monitoring review sentiment and reputation
• Data privacy controls for client-facing reports

Agency reporting workflows

• Creating white-label dashboard templates
• Scaling client reporting for 50+ accounts
• Pricing models for custom dashboard services

Embedded dashboards and portals

• Hosting reports inside your own website
• Creating client-facing data portals
• Managing secure access via custom urls

Final project: Dashboard deployment

• Full data audit and kpi roadmap design
• Building a live, cross-channel agency dashboard
• Certification and final architecture review

Free tool kit

Download the Looker Studio roadmap.

Get my private 30-page PDF guide on building high-end marketing dashboards. Includes custom calculated field formulas and professional color themes.

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The visual engine.

“Looker studio is the bridge between raw data and business intelligence. We build the architecture that makes every click visible.”

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Mastery access

20 Deep-dive protocols
Custom formula templates
Lifetime framework updates

Enroll in mastery

Looker Studio.